• Tyler Kaschke

News Unrelated to COVID-19

Holy cow! A lot has changed in the time since my last post.

Like many freelancers in the production industry, all of my projects between March and May evaporated in a matter of days due to the COVID-19 outbreak. I've been trying to make the most of this quarantine to focus on my business, learn new skills, and keep in touch with family and friends. We're all in uncharted waters here, and it will be interesting to see how the world may change on the other side of statewide lockdowns and toilet paper shortages.

That being said, this seemed like a good time to share some news unrelated to pandemics and production. In case you didn't already know, my wife and I started a business selling outdoor gear back in 2016. We were even developing our own product - building prototypes, user testing, the works. For a number of reasons, we decided to dissolve our Delaware S-Corp and shut down the ecommerce site.

I learned so much through that experience. First, startups are really f*****g hard. Second, I love branding and marketing. Xolo Outdoor was a cool brand (at least I thought so) We found a niche within our market and had some moderate success filling that void. How many other outdoor brands do you know of that regard the future of space exploration in the same way as John Muir? How about leave no trace principles for outer space? #outerspaceisoutsidetoo. Yeah, we went there. Third, my wife and I make a really great team. She's a business strategist for a Fortune 500 company and I'm a content creator. Talk about complementary skill sets. The next venture we start will be a wild success. Watch out!

Almost a year after calling it quits, we got a note from our lawyers that our pending patent had been approved. That's cool, I guess we'll frame it?

Anyway, we did a little photo shoot with our wrinkly little piece of intellectual property - the last surviving vestige of of Xolo Outdoor, Inc.

Tyler Kaschke is a freelance director of photography and camera operator working with commercial and corporate clients in the front range of Colorado servicing the area around Denver, Boulder, Fort Collins, and Colorado Springs.